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Beauty Industry

Trendscouts at CPNA

Beauty trends will be tweeted from the show, by a team of five students.

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By: Jamie Matusow

Editor-in-Chief

Cosmoprof North America (CPNA) has announced it will continue its Trendscouts program, which is now in its third year. Five students from the Penrose Academy in Scottsdale, AZ, will scout the show floor for the latest beauty trends – and tweet from the show.

The 2013 Trendscouts are: Chelsey Dean, Rachael Gildersleeve, Tracy Gillespie, Courtney Port and Chelsea Szretter.

The team will be given unrestricted access to the show floor, and will speak with exhibitors to find new product launches and show specials. They will report on their findings via posts on CPNA’s Twitter page, giving the entire industry access to this information. These posts will also be shown in real-time at the main entrance to the show floor, helping attendees to identify the “at-the-moment” trends, as well as new or existing companies that they should meet with.

Follow the Trendscouts on Twitter @cosmoproflv or join in on the conversation with all attendees by searching #CosmoprofNA.

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